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Marketing Associate

May 17, 2023

Reports to: Director of Marketing



The Center for the Performing Arts is seeking a Marketing Associate to support the activities of the Marketing & Communications department through content creation and implementation in traditional and digital communications.


All employees are required to embrace and consistently practice our Core Values of Excellence, Collaboration, Innovation, Integrity and Inclusion and actively participate in DEI training and initiatives.


Essential Functions

Reasonable accommodation will be considered to enable qualified individuals with disabilities to perform the essential functions of their role.

  1. Manage email communications calendar and implement campaigns via WordFly; assist with developing promotions and curating content for email.
  2. Manage patron email lists with a focus on patron privacy and data integrity; maintain ongoing automated email campaigns.
  3. Manage event web pages and maintain content on Center’s website via Umbraco CMS.
  4. Support departmental goals through data reporting.
  5. Provide catch-all support including coordination of presale and on-sale rollouts with Patron Services and Development departments, maintenance of staff accounts in database, creation of marketing appeals and sources in database, etc.
  6. Work with staff committee of Tessitura/TNEW users to implement database projects and document processes.
  7. Assist with curating additional content for web and social media as needed; collaborate with department on sales initiatives and promotions in traditional and digital media.
  8. Represent the Center at campus events and local community functions.



  1. Teamwork Orientation
  2. Organization
  3. Time Management
  4. Communications Proficiency
  5. Technical Capacity
  6. Creativity
  7. Strategic Thinking


Required Education and Experience

  1. Level of education, minimum – High School Diploma
  2. Proficient in Microsoft Word, Excel and PowerPoint
  3. Digital marketing communications
  4. Computer literacy and efficiency


Preferred Education and Experience

  1. Associate degree or above, or equivalent work experience
  2. Experience in Tessitura/TNEW, WordFly, Web CMS, Google Analytics, Photoshop, InDesign
  3. Knowledge of HTML, CSS, JavaScript, SQL
  4. Experience with nonprofit organization


Additional Eligibility Qualifications

No certifications or additional qualifications are required.


Supervisory Responsibility

This position has no supervisory responsibilities.


Work Environment

This role operates in a professional office environment and routinely uses standard office equipment such as computers, phones, copiers, etc.


Physical Demands

While performing the duties of this job, the employee is regularly required to talk and hear. The employee is frequently required to sit, stand, walk, use hands, and reach with hands and arms. May lift up to 25 lb. on occasion/regularly.


Position Type and Expected Hours of Work

This is a full-time hourly position with benefits. Days and hours of work are Monday through Friday, 9:00 a.m. to 5:00 p.m. Some schedule flexibility is required as occasional evening and weekend work is necessary.



No travel is required for this position but may be optional.


Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.


AAP/EEO Statement

The Center for Performing Arts and the Great American Songbook Foundation provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type, without regard to race, color, religion, age, gender, national origin, LGBTQ status, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.