Center renews search for naming partner
Multiyear deal will support expansion of arts and educational programs
After emerging from the pandemic lockdown era with its programming and attendance stronger than ever, the Center for the Performing Arts is relaunching its search for a multiyear corporate naming partnership.
The eventual partner will have its name attached to a thriving organization with a national reputation and a three-venue physical campus that sees more than half a million visitors annually. The additional revenue will enable the nonprofit Center to further expand and enhance its programming, which includes hundreds of performances each year, a wide-ranging menu of educational and experiential opportunities for people of all ages, and a proactive effort to diversify its offerings and its audiences.
To be clear, however, the Center is not simply offering to sell its name to the highest bidder, President/CEO Jeffrey C. McDermott said.
“We’re searching diligently for what I would call the right partner and the right fit,” McDermott said.
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About the Center for the Performing Arts
The mission of the nonprofit Center for the Performing Arts is to engage and inspire the Indiana community through enriching arts experiences. Its campus in Carmel, Indiana, includes:
- The Palladium, a neoclassical landmark housing a 1,500-seat European-style concert hall
- The Tarkington, a 500-seat proscenium theater with stadium seating
- The Studio Theater, a black box with variable seating configurations
- Carter Green, home to large-scale public events such as the Carmel Christkindlmarkt and Farmers Market
The Center hosts hundreds of events each year, including the Center Presents season, featuring the best in classical, jazz, pop, rock, country, comedy and other genres. Educational and experiential programming for all ages includes children’s concerts and camps, book clubs, lectures, and classes in music and comedy. The Center also hosts a range of free events such as political debates, school programs, military band concerts and U.S. naturalization ceremonies. Since opening in 2011, the campus has hosted more than 3,100 performances for over 1.3 million ticketed patrons hailing from all 92 Indiana counties, all 50 states and 30-plus nations.
The Center is home to the affiliated Great American Songbook Foundation and its vast Songbook Library & Archives, which attracts researchers from around the world. The Center also provides space and support services for six resident arts companies: Actors Theatre of Indiana, Carmel Symphony Orchestra, Central Indiana Dance Ensemble, Civic Theatre, Gregory Hancock Dance Theatre and Indiana Wind Symphony.
BY THE NUMBERS
Data from fiscal 2023 unless otherwise noted
Passing vehicle traffic (City Center Drive): 5,014,735
Foot traffic (CPA campus): 509,775
Unique web visitors (TheCenterPresents.org): 584,045
Total ticketed-event attendance: 110,022
Center Presents:
- Season total attendance: 53,922
- Event average attendance: 899
- Education programs total attendance: 4,567
Social media followers (@CPApresents): 85,885
Patron email list: 84,584
Paid media (total advertising buy): $450,006
Earned media (two-year average):
- Mentions: 385
- Reach: 304.4 million
- Advertising value equivalent: $2.8 million
CONTACT:
Scott Hall, Director of Communications
